Features

Stakeholders approach
Chapters are structured around stakeholders and work roles to help guide students in thinking about e-commerce initiatives in terms of people making the decisions.

Example stakeholder questions
Throughout each chapter, sets of questions help students focus on key questions that stakeholders may need to answer on the job.

Mini-cases
Short cases at the beginning of each chapter are designed to spark student thinking and motivation.

Extended cases
Some chapters include a case study at the end, detailing how a stakeholder might address the key ideas in the chapter.

Boxes
Throughout each chapter, boxes provide anecdotal stories, examples, and related information.

Key terms
At the end of each chapter, a list of key terms summarizes the ideas that students should learn.

Study questions
At the end of each chapter, the study questions frame the key terms through defining, integrating, applying, and internalizing the importance of each.

Hands-on exercises
At the end of each chapter, hands-on exercises provide materials that instructors may assign to spark deeper integration of ideas.